
Jennifer Forester is a business development coach and legal marketing strategist.
I help lawyers avoid random acts of networking.
APPROACH & STYLE
You do not rise to the level of your goals. You fall to the level of your systems.
James Clear, Atomic Habits

VALUE
What I bring to the table.
With 20+ years in legal marketing, I help lawyers create growth plans that actually work in real life. We build on your style and strengths, with systems and strategies that turn relationships into a sustainable book of business—and a career that supports health, happiness, and success.

VISION
Why this work matters.
A thriving society needs thriving lawyers. When attorneys feel connected, confident, and in control of their growth, they experience healthier careers and happier lives—outcomes that matter more than ever in a profession facing new pressures and demands.

VIBE
How coaching feels.
My coaching style is a mix of real talk and steady support. I understand the mental, physical, and emotional demands of lawyering. We balance accountability, challenge, and support to make growth stick. It’s a partnership that helps you see possibilities you couldn’t see on your own.
Add Color to Your Online Presence
LinkedIn can help you get recognized, stay top of mind, build trust, and open doors to new opportunities. As a LinkedIn-thusiast, I love helping others learn how to use the platform with intention and enjoyment.
NEWS + RESOURCES
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LinkedIn Scripts: How to post about events.
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Workshops, Retreats, and Keynotes
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Reconnect with a Dormant Tie
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How to Write a Marketing Plan That Actually Guides Your Year
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A Lawyer’s Guide to Smarter Follow-Up
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What Associates Can Let Go of in Business Development
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THRIVE: A Smarter, More Sustainable Approach to Business Development
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“Fresh Start” Science for Better BD
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Podcast Interview: Social Fitness with Ben Chiriboga
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Podcast Interview: Goal-Setting Tips
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LMA 21-Day Social Media Challenge
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5 Tips to Spark Deeper Connection
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LinkedIn Scripts: How to Avoid Random Acts of Commenting
Jen is a fresh + fun speaker for firms and groups.
Recent Trainings + Talks: Diversity Lab’s OnRamp Fellows & Alumni ● Association of Defense Counsel Annual Conference ● CMO Leadership Roundtable and BD Directors Symposium, Gladstone Growth Strategies ● Justice HQ MCLE ● Consumer Attorneys of San Diego Women’s Caucus ● LMA Tech West Conference ● LMANext Professional Development Series ● ABA RPTE Section ● Environmental Law Network Young Lawyers Division ● International Network of Boutique Law Firms ● Professional Fiduciary Association of California ● Sacramento Professional Advisors Network ● Association of Legal Administrators, Sacramento Valley Chapter ● California Women Lawyers Annual Conference ● McGeorge School of Law ● ProVisors ● Badass Women Leaders Retreat

LET’S CONNECT
Habit change inspiration by James Clear: every action you take is a vote for the type of person you wish to become.
Let’s talk about your future self. Schedule a Call with me.
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916.877.6715
Mailing Address:
5170 Golden Foothill Pkwy
El Dorado Hills, CA 95762