Jennifer Forester is a business development coach and legal marketing strategist.

I help lawyers avoid random acts of marketing.


You do not rise to the level of your goals. You fall to the level of your systems.

James Clear, Atomic Habits


As a BD Coach, I am your stand for growth. I draw on 20+ years of legal industry sales and marketing roles to help you refine a personal business plan. We avoid random acts of marketing by focusing on skills, styles, and systems for real relationship-building.


A thriving, healthy society needs thriving, healthy attorneys. Happy lawyers have a healthy relationship with their careers, prioritize human connection, and bring a level of joy to their business development pursuits.


I’m all about straight talk and big feelings on bringing BD into your work/life Jenga. We tune in to your natural strengths, double down on the small steps, and build balance with online/offline interactions. I believe your BD mindset is key to a longevity lifestyle.

Add Color to Your Online Presence

LinkedIn can help you get recognized, stay top of mind, build trust, and open doors to new opportunities. As a LinkedIn-thusiast, I love helping others learn how to use the platform with intention and enjoyment.



Jen is a fresh + fun speaker for firms and groups.

Recent Trainings + Talks: CMO Leadership Roundtable and BD Directors Symposium, Gladstone Growth Strategies ● Justice HQ MCLE ● Consumer Attorneys of San Diego Women’s Caucus ● LMA Tech West Conference ● LMANext Professional Development Series ● ABA RPTE Section ● Environmental Law Network Young Lawyers Division ● International Network of Boutique Law Firms ● Professional Fiduciary Association of California ● Sacramento Professional Advisors Network ● Association of Legal Administrators, Sacramento Valley Chapter ● California Women Lawyers Annual Conference ● McGeorge School of Law ● ProVisors SAC1 ● Badass Women Leaders Retreat


Habit change inspiration by James Clear: every action you take is a vote for the type of person you wish to become.

Let’s talk about your future self. Schedule a Call with me.

Digital Business Card


Mailing Address:

5170 Golden Foothill Pkwy

El Dorado Hills, CA 95762