People don’t care how much you know, until they know how much you care.

At the heart of my coaching approach is the belief that caring deeply about my clients’ well-being is paramount. I am incredibly grateful to the remarkable lawyers and business professionals who have entrusted me with their growth and development. Your testimonials and kind words mean the world to me. They serve as a reminder of the deep connection and genuine care we’ve shared throughout our partnerships. Together, we’ve achieved transformative growth and witnessed professional breakthroughs. Thank you for allowing me to be a part of your journey, and for the opportunity to help you thrive in the legal field.


I help lawyers avoid random acts of marketing.
Group Trainings + Talks: CMO Leadership Roundtable and BD Directors Symposium, Gladstone Growth Strategies ● Association of Defense Counsel of Northern California & Nevada MCLE ● Justice HQ MCLE ● Consumer Attorneys of San Diego Women’s Caucus ● LMA Tech West Conference ● LMANext Professional Development Series ● ABA RPTE Section Lunch-n-Learn ● Environmental Law Network Young Lawyers Division ● Primerus Young Leaders Section ● International Network of Boutique Law Firms ● Professional Fiduciary Association of California ● Sacramento Professional Advisors Network Speaker Series ● Sacramento County Bar Association ● Association of Legal Administrators, Sacramento Valley Chapter Monthly Luncheon ● California Women Lawyers Annual Conference ● McGeorge School of Law Guest Lecture ● ProVisors SAC1 ● Badass Women Leaders Self-Care Retreat

Client Testimonials

Jen worked closely with me in my role as a practice group leader and supported over 70 lawyers on business development strategies and activities. Jen interacted as a coach and strategic advisor. She identified each person’s strengths (e.g., mining relationships, client experience, cross-serving, public speaking, writing, connection through social media), tuned into their objectives (e.g., targeting prospects, expanding work for existing clients, creating brand and reputation), and asked thoughtful questions to guide each individual to an appropriate BD activity. Jen is adaptable and unflappable. She is fun and connects personally with her colleagues. Our lawyers enjoyed working with Jen and executed successful BD activities with her coaching.

Krista McIntyre, Environmental Compliance Attorney

Jen was instrumental in helping me when I was in a management role at my firm. While I am no longer in that role, I still find her input, guidance, and coaching to be extremely valuable in a competitive legal environment. I highly recommend Jen to assist in coaching attorneys at all levels!

Theresa Dunham, Managing Partner, Water Quality Lawyer

I have known Jen for some time. She has a great reputation as a legal marketer, but I had not experienced that firsthand. Recently, Jen invited me to join her in a brilliant presentation she has created [for the California Women Lawyers’ Annual Conference] on how to get the most from attending a conference. It was an honor to work alongside her. Not only is she a true professional, but she really knows her stuff.

Cami McLaren, NLP Practitioner Working with Lawyers

Jen is always thoughtful in her approach, and her ideas are consistently on the mark. She is an expert organizer and a superb communicator with the ability to facilitate conversations and bring groups to a decision or consensus. While much of her experience has been working with those in the legal field, her expertise translates very well to other professionals.

Gretchen Tobin, Commercial Real Estate Leader and 2023 Chair, Sacramento Professional Advisors Network

Thank you for your trust, collaboration, and the opportunity to be a part of your transformative journey.

While you’re here… may you be inspired by Adam Grant, the power of gratitude, and the joy of reconnecting with dormant ties.

“… one of the greatest acts of giving that you can undertake is to make the other givers in your life feel appreciated. And the only way that you can do that is to go out of your way to show gratitude and for me, that’s, that’s rarely in the moment. It’s more often months, or even years later when the person has forgotten the act or the moment has faded from their memory, but it still sticks with me. And so the practice I’ve most enjoyed during the pandemic is finding my dormant ties — some of the people I’ve lost touch with — and letting them know how, you know, eight, nine years ago, they really fundamentally affected my life in a positive way.”

The “What I’ve Learned” Podcast: Adam Grant On How to Make the Most of Gratitude

Coaching conversations can be transformational and illuminating, whether your practice is emerging, evolving, or established. I collaborate with a mix of attorneys and teams. Here’s a sampling of recent engagements:

  • Texas-based Litigator, Chambers USA Band 1 — weekly BD coaching, focus on lateral integration + complex litigation prospects
  • Managing Partner, Environmental Litigation Boutique — twice monthly BD coaching, focus on niche practice speaking strategy
  • Deputy DA turned Personal Injury Trial Attorney — weekly BD coaching, focus on refreshing dormant referral relationships
  • Marketing Committee, Natural Resources Boutique — gamification strategy and implementation, firmwide 30-week BD challenge
  • CA Office Managing Partner, BTI A-Team firm — monthly BD coaching, focus on target market and pipeline management
  • Senior Associates & Counsel, Am Law 50 firm — monthly BD coaching, focus on BD mindset and systems
  • Women’s Initiative, Mansfield 5.0 Certified Firm — group LinkedIn training and one-to-one profile strategy sessions
  • Family Law Attorney Mediator, Solo Practitioner — monthly BD coaching, focus on practice pivot from litigation to mediation
  • Associates & Counsel, 100-lawyer regional firm — “LinkedIn Academy,” a 4-part summer bootcamp workshop series
  • DC-based Partner, former Government Attorney — monthly BD coaching, focus on lateral integration & EV industry targets


I’m grateful for the trusted advisors who hire and inspire me. In the words of Brené Brown: Trust is not built in big, sweeping moments. It’s built in tiny moments every day.

Let’s talk. Schedule a Chemistry Call with me.

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Mailing Address:

5170 Golden Foothill Pkwy

El Dorado Hills, CA 95762