People don’t care how much you know, until they know how much you care.
Every client brings a unique story. Being trusted to walk alongside them is the best part of my work. I’m grateful to the lawyers and professionals who have shared their journeys with me, and inspired me with their dedication and growth.
KINDNESS FROM CLIENTS

Speaking + Training: CMO Roundtable, Gladstone Growth Strategies ● Association of Defense Counsel ● Justice HQ ● Consumer Attorneys of San Diego Women’s Caucus ● LMA Tech West Conference ● LMANext ● ABA RPTE Section ● Environmental Law Network ● Primerus Young Leaders Section ● International Network of Boutique Law Firms ● Professional Fiduciary Association of California ● Sacramento Professional Advisors Network ● Sacramento County Bar Association ● Association of Legal Administrators, Sacramento Valley Chapter ● California Women Lawyers Annual Conference ● McGeorge School of Law Guest Lecture ● ProVisors ● Badass Women Leaders Retreat
Client Testimonials
Jen worked closely with me in my role as a practice group leader and supported over 70 lawyers on business development strategies and activities. Jen interacted as a coach and strategic advisor. She identified each person’s strengths (e.g., mining relationships, client experience, cross-serving, public speaking, writing, connection through social media), tuned into their objectives (e.g., targeting prospects, expanding work for existing clients, creating brand and reputation), and asked thoughtful questions to guide each individual to an appropriate BD activity. Jen is adaptable and unflappable. She is fun and connects personally with her colleagues. Our lawyers enjoyed working with Jen and executed successful BD activities with her coaching.
Krista McIntyre, Environmental Compliance Attorney
Jen was instrumental in helping me when I was in a management role at my firm. While I am no longer in that role, I still find her input, guidance, and coaching to be extremely valuable in a competitive legal environment. I highly recommend Jen to assist in coaching attorneys at all levels!
Theresa Dunham, Managing Partner, Water Quality Lawyer
I have known Jen for some time. She has a great reputation as a legal marketer, but I had not experienced that firsthand. Recently, Jen invited me to join her in a brilliant presentation she has created [for the California Women Lawyers’ Annual Conference] on how to get the most from attending a conference. It was an honor to work alongside her. Not only is she a true professional, but she really knows her stuff.
Cami McLaren, NLP Practitioner Working with Lawyers
Jen is always thoughtful in her approach, and her ideas are consistently on the mark. She is an expert organizer and a superb communicator with the ability to facilitate conversations and bring groups to a decision or consensus. While much of her experience has been working with those in the legal field, her expertise translates very well to other professionals.
Gretchen Tobin, Commercial Real Estate Leader and 2023 Chair, Sacramento Professional Advisors Network

Thank you for your trust, collaboration, and the opportunity to be a part of your growth journey.

Coaching makes a real difference for lawyers at every stage—whether you’re building a practice or leading one. Sample engagements:
✔︎ Texas-based Litigator, Chambers USA Band 1 — weekly BD coaching, focus on lateral integration + complex litigation prospects
✔︎ Deputy DA turned Personal Injury Trial Attorney — weekly BD coaching, focus on refreshing dormant referral relationships
✔︎ CA Office Managing Partner, BTI A-Team firm — monthly BD coaching, focus on target market and pipeline management
✔︎ Women’s Initiative, Mansfield 5.0 Certified Firm — group LinkedIn training and one-to-one profile strategy sessions
✔︎ Associates & Counsel, 100-lawyer regional firm — “LinkedIn Academy,” a 4-part summer bootcamp workshop series
✔︎ Managing Partner, Environmental Litigation Boutique — twice monthly BD coaching, focus on niche practice speaking strategy
✔︎ Marketing Committee, Natural Resources Boutique — gamification strategy and implementation, firmwide 30-week BD skills training program
✔︎ Senior Associates & Counsel, Am Law 50 firm — monthly BD coaching, Action Plan development, focus on BD mindset and systems
✔︎ Family Law Attorney Mediator, Solo Practitioner — monthly BD coaching, focus on practice pivot from litigation to mediation
✔︎ DC-based Partner, former Government Attorney — monthly BD coaching, focus on lateral integration & EV industry targets
STRATEGIC COLLABORATIONS
Affiliations + Partnerships
Gladstone Growth Strategies is a leading advisory group dedicated to helping law firms and legal professionals achieve sustainable growth and business development success. With a team of experienced consultants, Gladstone offers strategic planning, coaching, and leadership consulting and also facilitates a popular series of peer-based roundtable symposiums for law firm C-suite executives and business professionals. [AFFILIATE CONSULTANT]
The International Coaching Federation (ICF) is the leading global organization for coaches and coaching. ICF is dedicated to advancing the coaching profession by setting high standards, providing independent certification and building a worldwide network of trained coaching professionals. [ACC – ASSOCIATE CERTIFIED COACH]
Showing Up LLC is a social good company founded on the belief that today’s increasingly isolated, socially disconnected, and hurting world demands that we do a better job of caring for one another. Through a quarterly or customized workshop series, leaders are trained in high-impact relational skills and given tools to apply these skills between sessions. The structure builds momentum, accountability, and confidence. Each session introduces practical concepts and language that deepen over time, moving participants from awareness to action. [CERTIFIED TRAINER]
Read coverage in Forbes online
The Legal Marketing Association (LMA) is the universal voice of the legal marketing and business development profession, a community that brings together all levels, from CMOs to entry-level specialists, as well as consultants, lawyers, and students to share their collective knowledge. In 2022 and 2023 as co-chair of the Social Media SIG, I designed and moderated the 21-Day Social Media Challenge, a masterclass about social media’s influence on the business of law. [MEMBER since 2003]
RECENT NEWS
LET’S CONNECT
I’m grateful for the trusted advisors who hire and inspire me. In the words of Brené Brown: Trust is not built in big, sweeping moments. It’s built in tiny moments every day.
Let’s talk. Schedule a Chemistry Call with me.
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916.877.6715
Mailing Address:
5170 Golden Foothill Pkwy
El Dorado Hills, CA 95762






