Add Color to Your Online Presence
As a business development coach to trusted advisors, I believe it’s more important than ever to translate the real-world YOU for the digital world. That means adopting mindsets and methods for in-person, remote, and digital interactions in equal measure. It means taking ownership of your digital first impression – whether your practice is emerging, evolving, or established.
People visit a LinkedIn profile to evaluate credibility, experience, connectedness, approach, demeanor, and other factors that help them begin to experience what it’s like to work with you. Attorneys and executives at all levels can leverage LinkedIn for top-of-mind visibility, strategic networking, thought leadership, and business development.
Equip your lawyers and leaders with LinkedIn skills. Help them build professional reputations, grow networks, and become more engaged with your brand. When your professionals share content about where they work and what they do, it’s far more engaging than when it comes from a marketing page.
This 4-part series is designed for law firms to help their attorneys kickstart a strategic LinkedIn presence. Workshops run for 45 minutes with a blend of live demonstration and Q&A. Attendees learn how to elevate their online persona and engage with the platform in ethical and authentic ways.
VIRTUAL WORKSHOP THEMES
✔️ Profile Essentials & Enhanced Features
✔️ Posting and Commenting Tips for Thought Leaders
✔️ Connecting Strategically Online & Offline
✔️ Ethics & Etiquette: Minding Your LinkedIn Manners
Spark curiosity with a LinkedIn Skills & Interests Survey.
Add individual Makeover Sessions for lasting impact.
Mini-Makeover Workshop for Groups
This fast-paced one-hour virtual workshop is a live demonstration of LinkedIn. Learn how to maximize essential profile sections to tell your professional story, activate new features to humanize your presence, and leverage the full platform to connect to opportunities in ways that suit you. The Mini-Makeover Workshop starts at $1,750 for small firms with groups of up to 30. Fees are waived for nonprofits.
GROUPS SERVED: International Network of Boutique Law Firms | Environmental Law Network Young Lawyer’s Division | IFMA San Francisco | Consumer Attorneys of San Diego Women’s Caucus | ABA RPTE Joint Law Practice Management Group | Divorce Transition Professionals of Placer County | Professional Fiduciary Association of California | Sacramento Professional Advisors Network | ALA Sacramento Valley Chapter | LMA TechWest Conference, LMANext Program | Badass Women Leaders Retreat
LinkedIn Learning Objectives
- unlock the newest features that matter for lawyers
- optimize essential profile sections
- add color to your professional story
- humanize your digital presence
- leverage the platform to stay visible and reinforce referrals
- open doors to offline interactions
- add value to your network
- amplify others and honor your style of self-promotion
- showcase yourself, your firm, and your alliances
- engage smarter with a 15-minute weekly routine
ABOUT YOUR TRAINER: Jennifer Forester is a business development coach helping lawyers avoid random acts of marketing. An independent consultant since 2017, her career path in the legal industry spans more than two decades in sales, marketing, and business development roles for media companies and inside large law firms. As a BD coach, Jen shows attorneys at all levels how to balance online and offline interactions to target meaningful books of business. She provides group workshops on best practices for business development, emphasizing LinkedIn to grow reputations and relationships.
I’m ever inspired by the habit science of James Clear, who famously says Motivation is overrated; environment often matters more.
Let’s talk. Schedule a Workshop Inquiry with me.
5170 Golden Foothill Pkwy
El Dorado Hills, CA 95762