Add Color to Your Online Presence
As a business development coach to trusted advisors in relationship-driven professions, I believe it’s more important than ever to translate the real-world YOU for the digital world. That means adopting mindsets and methods for in-person and online interactions in equal measure. It means taking ownership of your digital first impression – whether your practice is emerging, evolving, or established.
People visit a LinkedIn profile to evaluate credibility, experience, connectedness, approach, demeanor, and other factors that help them begin to experience what it’s like to work with you. Attorneys and executives at all levels can leverage LinkedIn for top-of-mind visibility, strategic networking, thought leadership, and business development.
GROUP TRAINING
Equip your lawyers and leaders with LinkedIn skills. Help them build professional reputations, grow networks, and become more engaged with your brand. When your professionals share content about where they work and what they do, it’s far more engaging than when it comes from a marketing page.
LinkedIn Accelerator
This 4-part series is designed for law firms to help their attorneys kickstart a strategic LinkedIn presence. Workshops run for 45 minutes with a blend of live demonstration and Q&A. Attendees learn how to elevate their online persona and engage with the platform in ethical and authentic ways.
VIRTUAL WORKSHOP THEMES
✔️ Profile Essentials & Enhanced Features
✔️ Posting and Commenting Tips for Thought Leaders
✔️ Connecting Strategically Online & Offline
✔️ Ethics & Etiquette: Minding Your LinkedIn Manners
Spark curiosity with a LinkedIn Skills & Interests Survey.
Add individual Laser Coaching for lasting impact.
Essentials Workshop for Groups
How to Elevate Your Profile + Presence
This fast-paced virtual workshop is a live demonstration of LinkedIn. Learn how to maximize essential profile sections to tell your professional story, activate new features to humanize your presence, and leverage the full platform to connect to opportunities in ways that suit you.
GROUPS SERVED: International Network of Boutique Law Firms | Environmental Law Network Young Lawyer’s Division | IFMA San Francisco | Consumer Attorneys of San Diego Women’s Caucus | ABA RPTE Joint Law Practice Management Group | Divorce Transition Professionals of Placer County | Professional Fiduciary Association of California | Sacramento Professional Advisors Network | ALA Sacramento Valley Chapter | LMA TechWest Conference, LMANext Program | Badass Women Leaders Retreat
LinkedIn Learning Objectives
- unlock the newest features that matter for lawyers
- optimize essential profile sections
- add color to your professional story
- humanize your digital presence
- stay visible to reinforce referrals
- open doors to offline interactions
- comment strategically with scripts and routines
- amplify others as your style of self-promotion
- showcase yourself, your firm, and your alliances
- engage smarter with a 15-minute routine
RECENT POSTS
ABOUT YOUR TRAINER: Jennifer Forester is a business development coach with 20 years in legal marketing. She shows attorneys how to balance online and offline interactions to target meaningful books of business. Jen provides group workshops on best practices for business development, emphasizing LinkedIn to grow reputations and relationships. She volunteers for the Legal Marketing Association, where she designed the 21-Day Social Media Challenge, a masterclass on social media’s influence on the business of law. Jen lives in northern California with her two Boxer dogs and husband, who is a family law attorney.
LET’S CONNECT
I’m ever inspired by the habit science of James Clear, who famously says Motivation is overrated; environment often matters more.
Let’s talk. Schedule a Workshop Inquiry with me.
916.877.6715
Mailing Address:
5170 Golden Foothill Pkwy
El Dorado Hills, CA 95762