Challenger.
Cheerleader.
Connector.
Coach.
Business development doesn’t have to feel salesy, scattered, or overwhelming. It also shouldn’t feel like just one more demand on your already full plate. My coaching makes it clear, doable, and aligned with the way lawyers actually work. I help attorneys focus their time and energy on the relationships that matter most: the ones that drive both professional growth and personal fulfillment.
Busy lawyers want straight talk, practical strategies, and a thinking partner who will both challenge them and have their back. That’s the balance I bring. Coaching creates space for reflection, builds accountability, and turns good intentions into lasting habits.
PEOPLE
Your professional network is arguably your most valuable asset. It plays a critical role in generating clients, advancing within a firm, and building a reputation. Who are the people most important to your future self? Are you showing up in the right places and spaces? As your Conversation and Connection Coach, I help you target and deepen ideal client relationships — online, offline, and IRL.
PRACTICE
There will always be billable hours and client demands. Make YOU your most important client every week. We practice and fine-tune the right routines to nurture your reputation and relationships in ways that are intentional, authentic, and sustainable. As your Cheerleader and Challenger, I hold you accountable, provide motivation, and celebrate when your BD habits become the lifestyle you choose.
PURPOSE
Your legal career undoubtedly influences your social life, finances, health, and relationships. Your marketing mix of mindsets, methods, and messaging will amplify career well-being — liking what you do — to optimal levels of time, energy, and focus on attracting purposeful and interesting work. As your Clarity and Confidence Coach, I help you build a book of business in ways that matter most.
ABC – Always Be Curious.
I bring a deep appreciation for the work/life demands of lawyering, ingrained through 20+ years of experience in sales and marketing roles with legal publishers, boutiques, and big law firms. In 2025, I celebrate eight years as an independent consultant and executive coach. Please visit my profile on LinkedIn to discover my credentials and professional story.
WORK WITH ME
I partner with individual lawyers, coaching organizations, and law firms ranging from Big Law to boutiques.
LASER COACHING
A single strategy session designed to “hit the spot” on a specific area of challenge or opportunity. Works best for those familiar with a coach approach to growth and performance.
COACHING PACKAGE
For B2B and B2C attorneys, a six-month commitment to monthly or twice monthly sessions designed to explore and elevate your strengths, systems, and strategies for business development.
GROUP TRAINING
Group workshops designed for retreats and professional development programs. Featuring: The 10/20/30 Challenge for Teams, a gamified approach to building better BD habits.
BD Accelerator Package (6 months)
- Orientation Call – 30 min
- BD/Marketing Strengths & Interests Assessment – pre-work questionnaire
- Character Strengths Assessment – optional at VIA Institute
- Month One Kick-Off Session – 90 min (business plan and network audit to inventory and evaluate your current strategies, relationships, projects, strengths, target markets, goals, and skillsets)
- Month Two thru Six Accountability Sessions – choice of 60 min 1x/mo or 45 min 2x/mo
- Ongoing Spot Coaching – unlimited email access between sessions
- Closing Reflection Session – 60 min (celebrate progress, identify learnings, set intentions, plan actions)
- Next Six Months – optional Laser Coaching, plus “ask me anything” email access
- Tools & Templates: Personal Business Plan, Pipeline/Relationship Tracker, LinkedIn Profile Checklist
- Lifetime – complimentary LinkedIn annual check-up, as requested
- Contact jen@jforesterconsulting.com for solo, small firm, and large group pricing.
Coaching Goals & Outcomes
In tune with individuals, law firm leaders, talent developers, and business services teams, I design group and one-to-one coaching programs that facilitate accountability, encourage introspection, and result in self-actualized behavior change. Participants gain essential skills and level-appropriate strategies to:
- Discover their selling strengths and networking styles.
- Reframe “sales” from pitching to helping others succeed, professionally and personally.
- Define their goals to win the most attractive, challenging, and profitable work.
- Create personalized, doable, and scalable business development plans.
- Audit their network to activate genuine conversations with the right people.
- Eliminate low-return marketing and awareness activities.
- Focus proactive effort on ideal target markets.
- Prioritize pipeline management and measurement tools.
- Cultivate an authentic personal brand and the confidence to amplify its impact.
- Humanize interactions to build rapport, likeability, and trust.
- Trigger new opportunities from existing clients and referral sources.
- Reconnect to hidden value within dormant networks.
- Transition social relationships to business opportunities.
- Expand BD pursuits with peers and partners inside the firm.
- Formulate client continuity plans to ensure seamless transitions.
- Devise and deploy value propositions to secure meetings and uncover needs.
- Curate discovery questions for every stage of the sales cycle.
- Enhance effectiveness at conferences, meetings, and retreats.
- Use thought leadership to establish credibility and reinforce reputation.
- Stay top-of-mind with clients, targets, referral sources, and colleagues.
- Establish sustainable touchpoint routines that save time and drive long-term results.
- Embrace accountability tools during and after the coaching journey.
- See example client list
Featured Workshop (CLE-eligible)
- Networking with Purpose: The Vital Role of “Social Fitness” for Work/Life Wellness
- Description: Can business development be an act of self-care? SOCIAL FITNESS is an essential pillar of health, like movement, sleep, and nutrition. Both introverts and extroverts need healthy social connection routines — to buffer against stress, enhance professional performance, and influence career well-being. We can learn how to “network with purpose” and rethink relationships as part of a happier, healthier lifestyle.
- Standalone or serves as primer for a one-to-one coaching program
- Eligible for Wellness Competence Credit
- Contact jen@jforesterconsulting.com for sample content and pricing.
Let’s talk about your goals for 1:1 coaching or group training.
LET’S CONNECT
Inspiration by James Clear: Habits are the compound interest of self-improvement. Focus on your current trajectory, not your current results.
Let’s talk about BD habit change. Schedule a CALL.
916.877.6715
Mailing Address:
5170 Golden Foothill Pkwy
El Dorado Hills, CA 95762