Category: Ideas
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How to Write a Marketing Plan That Actually Guides Your Year
Plan smarter: define clients, focus outreach, and invest time with purpose.
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A Lawyer’s Guide to Smarter Follow-Up
How busy lawyers can make “follow-up” a natural part of practice
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What Associates Can Let Go of in Business Development
Turn down the noise. BD “shoulds” attorneys can skip.
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THRIVE: A Smarter, More Sustainable Approach to Business Development
Your practice should work for you, not the other way around.
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“Fresh Start” Science for Better BD
Kickstart your business development with the “fresh start effect” and small daily actions.
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5 Tips to Spark Deeper Connection
Building meaningful relationships entails active listening, asking open-ended questions, giving undivided attention, remembering details, and opening up about shared interests.
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How to Avoid Random Acts of Listening
Practice the skill of active listening for better business development. Feeling heard and understood is what drives healthy relationships in work and in life.
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Reconnect with a Dormant Tie
Prioritize reconnecting with dormant ties by adding a repeating reminder in your calendar on the first or last day of the month.
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Books to boost your BD mindset.
A list of resources from influencers who inspire me and have become recommended reading to my coaching clients. Always be curious.
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Make a TO-DON’T list.
As someone who coaches lawyers to avoid random acts of marketing, I’m in love with the idea of making a TO-DON’T LIST.