Always Be Curious: Science-backed books to boost your business development mindset.
I’m too busy for business development. I don’t know where to start. I don’t like self-promotion. Networking is cringey. I’m not a rainmaker. I’m too introverted. It’s no surprise these are still the common objections we hear from lawyers about business development. The problem is, these kinds of limiting beliefs can sabotage your behavior. By…
Make a TO-DON’T list.
As someone who coaches lawyers to avoid random acts of marketing, I’m in love with the practice of living a TO-DON’T LIST. Some ways to consider this might be: What things are you in control of that are sucking up your energy? Are there people or projects that are no longer serving your career growth?…
How to Help Lawyers Avoid Random Acts of Conferencing
Every legal marketer has a Conference Playbook with tips, checklists, and creative questions to encourage their lawyers in making the most of speaking at and attending conferences and networking events. By learning how and when to leverage key moments before, during, and after the event, attorneys can activate an ideal mix of mindsets and methods…