Balance your presence.

Here’s one way to think about how you balance your presence on LinkedIn.

Want to stay top of mind with your connections? Consider the story you tell through your actions: Comments, Likes, Posts, Shares, and Reposts.

Do you mix it up, or does your one-note engagement leave a skewed impression?

One of the easiest ways to get ROI from LinkedIn = add meaningful, substantive COMMENTS to posts by the people that matter to you.

Your Comments are likely to be seen by your Connections and Followers. That’s how the algorithm works. Because LinkedIn prefers Conversations.

Add your point of view or additional insights. Recap the post for your followers. Ask a question and tag someone else to bring them into the fold.

Once you get comfortable, this way of using LinkedIn is a lot less time-consuming than creating Original Posts.

Do you have tips about Commenting on LinkedIn? Have you experienced the value of this approach? Add your voice to the thread.